PROJECT GOAL: Plan and execute the second iteration of the J. Press Icons Campaign to promote evergreen and seasonal merchandise. Select a cast of individuals to style three unique outfits each, utilizing the current season’s product.

EXECUTION: I (alone) put together a cast of influencers and industry personalities who came in to our studio space and styled three outfits each. I then, with a very limited budget, constructed a set and photographed each “icon” wearing the outfits they had previously styled.

I later planned and managed the usage strategy of these images for use across social media, digital marketing, and e-commerce platforms.