PROJECT GOAL: Plan and execute the primary J. Press Pennant Label FW23 campaign to both promote the label and answer the question, “What is it?”
EXECUTION: I (alone) organized a full day shoot under tight budget restrictions, leading me to step in as creative director for both the shoot and overarching label as a whole, as well as shoot producer, stylist, photographer, casting director, project manager, and more. I organized all personnel including in-house staff, as well as scouted and booked locations, orchestrated travel, and gathered all necessary supplies and equipment.
I then utilized J. Press’ in-house studio space to design a set for product stills that could flow seamlessly into the material compiled from the location shoot. I acted as product stylist and photographer for this second shoot.
In post, I edited and finalized all photos (digital and film) for marketing use and created a 30-page digital catalog comprised of 35mm film photos to launch the season and begin to explain what the ethos of the label is.
