PROJECT GOAL: Plan and execute the main J. Press Pennant Label SS24 campaign to explain the primary aesthetic of the season and present all clothing categories.
EXECUTION: I (alone) organized a four-day shoot (three product shoot days, one model shoot day) under tight budget restrictions, acting as creative director for the shoot and overarching label, as well as shoot producer, stylist, photographer, casting director, and more. I organized all personnel including in-house staff, as well as constructed the setting, organized catering, and handled equipment rental.
I edited and finalized all photos (digital and film) for marketing use and created two digital catalogs comprised of 120mm film photos to launch the season.
