PROJECT GOAL: Plan and execute a shoot highlighting J. Press Pennant Label FW23 sportswear to use as visual collateral across all J. Press digital media (socials, website, e-blasts, paid ads) through the latter half of the fall/winter season.

EXECUTION: I organized and shot a 2-hour shoot in which I worked in partnership with the model to style six total outfits utilizing J. Press product, as well as the model’s own shoes, hats, accessories, etc. to showcase how J. Press pieces can be worked into a person’s preexisting wardrobe.